Bollywood actress Madhuri Dixit has been appointed as the brand ambassador of Odisha's handloom industry. The announcement was made by Chief Minister Mohan Charan Majhi at the 'EKTA' program held on the occasion of National Handloom Day 2025 in Bhubaneswar.
Key Highlights
- Promotion of Odisha Handlooms: Madhuri Dixit will promote Odisha's handlooms nationally and internationally for the next year.
- Handloom Heritage: Chief Minister Majhi emphasized that the handloom sector is both an economic backbone and a source of pride for Odisha.
- Textile Parks: Six textile parks will be set up across Odisha to boost production and employment.
- Encouraging Swadeshi Culture: Citizens are encouraged to wear Odisha handlooms at least once a week.
- Weaver Support: Efforts are being made for the social and economic development of weavers, with around 1.30 lakh weavers and helpers in 30 districts engaged in the handloom sector.
The 'EKTA' initiative aims to highlight Odisha's handloom heritage and empower the weaver community. A mega handloom and handicraft exhibition was part of the celebrations at Janata Maidan from August 7 to 13.