In a bold move to promote the state’s linguistic heritage, the Odisha government has made Odia-language nameplates mandatory for all shops and commercial establishments.
On the occasion of 'Odia Party 2026', the Labour Department announced that signage must now feature pure, correct Odia prominently.
Compliance is not just encouraged—it is enforced. Under Section 35 of the relevant Act, first-time offenders face fines between ₹5,000 and ₹10,000. Repeat violations will see penalties escalate to ₹10,000–₹20,000.
The initiative aims to curb the dominance of English-only boards, especially in urban hubs, ensuring the state's mother tongue remains central to daily public life.
While the Labour Department has appealed for voluntary cooperation, they have warned of strict legal action during upcoming inspections.
This decision has been widely hailed by language enthusiasts as a vital step in preserving the dignity and prevalence of the Odia language across the marketplace.