OMFED has unveiled a creative campaign to drive participation in Odisha’s ongoing Digital Census. In a unique branding shift, the dairy giant has redesigned its Premium Milk packets to feature the official Census logo and key awareness messages, reaching households through a staple of daily life.
This initiative supports the first phase of house listing and self-enumeration. Beyond the packaging, OMFED is launching a massive outreach plan, deploying informative posters across 4,000 retail outlets statewide.
The campaign was officially launched at the Bhubaneswar headquarters by Census Director Nikhil Pawan Kalyan, alongside senior officials from the Revenue and Census departments.
By turning every milk booth into an information hub, the partnership aims to ensure no citizen is left uncounted. This strategic move highlights how everyday essential services can play a pivotal role in national data collection and civic duty.